Buttermilk Boutique: Luxury Pastry Design

Working with Chef Tie Whittaker at Buttermilk Boutique, LLC, I had the pleasure of creating a brand identity that merges elegance, glamour, and the artistry of pastries. Our collaboration was driven by Chef Tie’s personal story, aiming to craft a visual identity that appeals to connoisseurs of class and elegance, while ensuring clarity across both print and digital platforms. The brand traits of elegance, glamour, boldness, and authenticity reflect Chef Tie’s dedication to quality and the unique logo mark—a silhouette of Chef Tie herself—adds a personal touch. The color palette, inspired by the creamy richness of butter and accented with blue and gold for Chef Tie’s sorority, encapsulates the essence of Buttermilk Boutique.