Complete Brand Identity for Traveling Record Store

4-Track Records’ founder (and middle school art teacher) Joel Fitzgerald can talk all day about music with rarely anything negative to say about anything. He’s like the perfect record store employee. Full of knowledge without any of the judgement. For real, I’ve seen him go for half an hour on Nantucket being ahead of their time. When he said he was starting a traveling, pop-up record store, my first thought was “Man, records are heavy!” followed by “this is perfect for Joel”. I really feel like this logo captures his fun and friendly nature well.

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Deep River Brewing Co.